We Are Ona sought to create an exclusive gastronomic pop-up during Art Basel 2023, aiming to captivate press, influencers, and high-profile attendees while showcasing their innovative, elevated dining concept. We also represented the pop up with PR/media relation.
Location: Basel
Client: We Are Ona
Date: June 2023
Duration: 1 day
Event Concept & Partners
Budgeting & Production
Press Relations
Influencer Marketing
Invitation Management
THE IMPACT:
- 1 press and KOL launch event
- Reach: 950K
- Impressions: 660K
- EMV: 50K
- Features in outlets; annabelle online (monthly): 414,000, NZZ Bellevue (monthly): 955,000, Design Preis Schweiz, GaultMillau
THE OUTCOME:
Villa Nomad provided comprehensive production support, securing partnerships and suppliers to ensure seamless execution. Through targeted press outreach and invitation management, the event drew VIP guests, KOLs, and media outlets for a memorable opening evening that maximized exposure for We Are Ona’s unique culinary pop-up.
Event Concept & Partners
Budgeting & Production
Press Relations
Influencer Marketing
Invitation Management
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