We Are Ona sought to create an exclusive gastronomic pop-up during Art Basel 2023, aiming to captivate press, influencers, and high-profile attendees while showcasing their innovative, elevated dining concept. We also represented the pop up with PR/media relation.
Location: Basel
Client: We Are Ona
Date: June 2023
Duration: 1 day
Event Concept & Partners
Budgeting & Production
Press Relations
Influencer Marketing
Invitation Management
THE IMPACT:
- 1 press and KOL launch event
- Reach: 950K
- Impressions: 660K
- EMV: 50K
- Features in outlets; annabelle online (monthly): 414,000, NZZ Bellevue (monthly): 955,000, Design Preis Schweiz, GaultMillau
THE OUTCOME:
We provided comprehensive production support, securing partnerships and suppliers to ensure a seamless execution. Through targeted press outreach and invitation management, the event attracted VIP guests, KOLs, and media outlets for a memorable opening evening that maximized exposure for We Are Ona’s unique culinary pop-up.
Event Concept & Partners
Budgeting & Production
Press Relations
Influencer Marketing
Invitation Management
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