To celebrate Swiss excellence in both Haute Horlogerie and Haute Cuisine, Audemars Piguet and long-time friends Sven Wassmer, three-Michelin-star chef, and his wife Amanda Wassmer-Bulgin, co-created a week-long, immersive experience at AP House Zurich. United by a shared dedication to craftsmanship and creativity, the collaboration transformed the space into a lush Alpine setting, inviting guests on a sensory journey through modern Alpine cuisine and watchmaking heritage. This carefully curated series of intimate gatherings was designed to engage press, KOLs, clients, and close friends of both the brand and the chefs.
Location: Zurich
Client: Audemars Piguet
Date: June 2025
Duration: 1 Week
Event Concept, Creative Direction & Realisation
Budgeting, Production & Supplier Management
Press and Influence Relations
Invitation Management
THE IMPACT
- Press Dinner attended by 20 select journalists with a coverage in Falstaff, spotlighting the collaboration between Sven Wassmer and Audemars Piguet.
- Influencer Afternoon Tea with 15 KOLs activated (100% organic), generating 55 content pieces and 325K+ reach
- Daily lunch experiences for 25 guests from AP & Sven Wassmer Memories (150 seating in total)
- Strengthened relationships with key media and tastemakers through curated in-person encounters
THE OUTCOME
Over the course of a week, the Audemars Piguet x Sven Wassmer Memories pop-up reimagined the terrace of AP House Zurich as an Alpine-inspired haven—complete with lush greenery, moss, pines, and rocks. Guests were invited to a four-course lunch experience showcasing Sven Wassmer’s signature dishes, crafted with the finest regional ingredients.
Highlights included sweet carrots with flower pollen, sourdough with infused Alpine butter, and his celebrated smoked char. Each course was thoughtfully paired with non-alcoholic pairings and Bollinger Champagne, curated by Amanda Wassmer-Bulgin.
The experience unfolded through a series of personal, high-touch encounters: daily lunch gatherings, a curated press dinner, and an intimate afternoon tea with KOLs. Each moment deepened the narrative of Audemars Piguet and Sven Wassmer as visionary partners—united by a commitment to innovation, craftsmanship, and meaningful connection.
Event Concept, Creative Direction & Realisation
Budgeting, Production & Supplier Management
Press and Influence Relations
Invitation Management
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