VN set out to create a high-impact experiential space for international and local visitors during Art Basel 2024. By commissioning artists, throwing parties, and hosting exclusive dinners, the goal was to foster a dynamic hub of community and creativity—elevating both VN’s brand presence and the cultural fabric of Basel’s art week.
Location: Novartis Campus, Herzog & de Meuron Building
Date: June 2024
Duration: 7 days
Event Concept & Creative Direction
Budgeting & Production
Sponsor & Artist Management
Influencer Marketing
Invitation Management
THE IMPACT
• 1 week of continuous programming
• 15 partners, including 3 media partners (USM, La Prairie, SH, Swiss Tourism, Gagosian Quarterly, Studio Magazine)
• 5 major events (e.g., Opening Night, Hans Ulrich Obrist Book Signing, Zalando Party, MoMA Art Conference)
• 5 artistic collaborations (Sasha Stiles, Johanes Gees, Gab Bois)
• 24 DJs line-up
• 2,950+ total guests
• 677 restaurant guests
• 1,500 guests circulating between bar and club areas
• 24 clippings in international and local publications with a reach of 13 M
• +1150 pieces of content (story/post/reels)
• Social media reach: 4.4 M, impressions 5.6M
THE OUTCOME
We orchestrated a comprehensive pop-up experience that blended art, food, and nightlife. From curated art installations and live performances to a series of talks and dinners, each element reflected VN’s immersive ethos. Guests could move seamlessly between the buzzing restaurant, lounge, and party spaces—encouraging repeat visits and vibrant networking opportunities. The result was a memorable week-long celebration that effectively showcased VN’s commitment to design, collaboration, and cultural engagement.
SERVICES
Event Concept & Creative Direction
Budgeting & Production
Artist Management
Press Relation, Influencer Marketing, Invitation Management
Sponsoring & Partnerships
Location & Event Partners
Client Events
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