Chanel sought a distinct venue, separate from its boutique, to host a week-long showcase of the Autumn/Winter 2023 collection. The goal was to provide an immersive environment for press previews, client events, and private appointments, while preserving Chanel’s signature elegance within a light industrial aesthetic.
Location: Zurich
Client: Chanel
Date: September 2022
Duration: 1 Week
THE IMPACT:
Positioned Chanel as an innovator in experiential retail, increasing brand visibility outside traditional boutique settings
- Hosted 1 press event and 2 private client events
- Supported a series of exclusive, by-appointment showings
THE OUTCOME:
We delivered a dynamic Chanel pop-up showroom featuring a carefully curated spatial design, blending industrial openness with refined décor. Runway photos, lacy accents, and iconic Chanel touches set the stage for intimate rendez-vous and memorable client experiences—all within a functional layout that facilitated both private and group appointments.
Space Concept
Budgeting & Production
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