H&M sought to celebrate its latest collaboration with Rabanne—an Autumn/Winter collection inspired by the joy and glamour of 1970s parties—through an unforgettable event. The goal was to create a high-energy, fashion-forward experience that would captivate press, influencers, and VIP guests.
Location: Zurich
Client: H&M
Date: November 2023
Duration: 1 day
Event Concept & Creative Direction
Budgeting & Production
Artist Proposal & Management
Influencer Marketing
Invitation Management
Location & Event Partners
THE IMPACT:
- 1 launch event for press and KOLs
- Reach: 4.6M
- Impressions: 2.6M
- EMV: 105K
- 60 KOLs in attendance
- 38 posts / 288 stories generated across social media
THE OUTCOME:
We suggested and transformed zurich-club, Stereo, into a retro-chic venue featuring exclusive Rabanne x H&M pieces displayed throughout, live musical entertainment, and dynamic lighting to set the mood. The renowned Swiss singer Crimer performed live offering the guests a unique and intimate concert. Attendees got a first-hand look at the collection, were dressed in H&M and Rabanne pieces, and enjoyed a memorable evening—reinforcing the collaboration’s playful, party-ready spirit. We projected the campaign onto the building on langstrasse to create more buzz.
Event Concept & Creative Direction
Budgeting & Production
Artist Proposal & Management
Influencer Marketing
Invitation Management
Location & Event Partners
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