H&M sought to celebrate its latest collaboration with Rabanne—an Autumn/Winter collection inspired by the joy and glamour of 1970s parties—through an unforgettable event. The goal was to create a high-energy, fashion-forward experience that would captivate press, influencers, and VIP guests.
Location: Zurich
Client: H&M
Date: November 2023
Duration: 1 day
Event Concept & Creative Direction
Budgeting & Production
Artist Proposal & Management
Influencer Marketing
Invitation Management
Location & Event Partners
THE IMPACT:
- 1 launch event for press and KOLs
- Reach: 4.6M
- Impressions: 2.6M
- EMV: 105K
- 60 KOLs in attendance
- 38 posts / 288 stories generated across social media
THE OUTCOME:
Villa Nomad proposed and transformed Zurich’s Stereo Club into a retro-chic setting, with exclusive Rabanne x H&M pieces showcased throughout. The atmosphere was elevated with dynamic lighting and live musical entertainment, culminating in an intimate concert by renowned Swiss singer Crimer.
Guests experienced the collection first-hand, styled in H&M and Rabanne looks, and enjoyed a night that captured the collaboration’s playful, party-ready spirit. To extend visibility beyond the venue, the campaign was projected onto a building on Langstrasse, creating additional buzz across the city.
Event Concept & Creative Direction
Budgeting & Production
Artist Proposal & Management
Influencer Marketing
Invitation Management
Location & Event Partners
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