Samsung Switzerland sought to create an immersive event that highlighted the Galaxy S23 Ultra’s powerful night photography features, offering guests hands-on experiences and strengthening Samsung’s position as a supporter of emerging artistic talent.
Location: Zurich
Client: Samsung
Date: April 2024
Duration: 1 Night
Event Concept & Creative Direction
Budgeting & Production
Artist Proposal & Management
Influencer Marketing
Invitation Management
Location & Event Partners
THE IMPACT:
Significant buzz around the Samsung S23 collection launch, enabling guests to directly test low-light photography in a vibrant, artistic setting.
- 890K social media reach
- 2M total impressions
- 95K in earned media value
- 80 engaged guests on-site
THE OUTCOME:
Villa Nomad produced an experiential event featuring interactive light art by four commissioned artists — two local and two international — each presenting unique, light-focused installations. One artist showcased moving circular light displays in pink-to-purple hues, evoking a lunar theme and creating a continuously evolving backdrop. Another designed an infinity mirror room filled with tiny bulbs reminiscent of fireflies, offering an immersive and photogenic environment. A third artist live-painted a wall with fluorescent pencils, inviting guests to add their own glowing drawings. Finally, the fourth artist, inspired by space exploration, developed an interactive installation that responded to visitor proximity, allowing attendees to influence the artwork in real time. Guests were able to experiment with the Galaxy S23 Ultra’s camera features, exploring nightography in a playful, creative setting that highlighted Samsung’s commitment to innovative technology and young creators.
Event Concept & Creative Direction
Budgeting & Production
Artist Proposal & Management
Influencer Marketing
Invitation Management
Location & Event Partners
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