079 aimed to highlight its collaboration with artist Martin Schlegel in a way that would resonate with press, KOLs, loyal followers and friends, capitalizing on the brand’s first anniversary to generate excitement and media coverage around the exclusive capsule collection.
Location: Zurich
Client: 079 / Swisscom
Date: November 2024
Duration: 1 day
Event Concept & Partners
Budgeting & Production
Press Relations
Invitation Management
THE IMPACT
- Special feature in 20Minuten (Print EMV: 136K, Online EMV: 14K)
- Heightened brand visibility through a focused, in-person launch event
Strengthened brand credibility by associating with a respected artist and securing mainstream media attention
THE OUTCOME
We transformed a trendy concept space into an immersive showcase of Martin Schlegel’s artwork and 079’s silk scarf collection. Guests enjoyed a cozy winter ambiance with hot drinks and roasted chestnuts, ulminating in a celebration of 079’s first anniversary with a meter-long cake. This experiential approach successfully ignited buzz around both the new pieces and the brand milestone.
Event Concept & Partners
Budgeting & Production
Press Relations
Invitation Management
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We transformed a trendy concept space into an immersive showcase of Martin Schlegel’s artwork and 079’s silk scarf collection. Guests enjoyed a cozy winter ambiance with hot drinks and roasted chestnuts, culminating in a celebration of 079’s first anniversary with a meter-long cake.
This experiential approach successfully ignited buzz around both the new pieces and the brand milestone.
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