Laufen aimed to host a memorable one-day program for architects and design professionals, showcasing its campus and production facilities while fostering thought leadership through expert talks. By capping the experience with a lively party at Art Basel, Laufen sought to reinforce its commitment to creativity, innovation, and connection within the architectural community.
Location: Basel
Client: Laufen
Date: June 2024
Duration: 1 day
Event Concept & Creative Direction
Budgeting & Production
Locations & Partners
THE IMPACT
- 80 guests (both international and local architects)
- Full-day schedule featuring a talk, lunch in the production site, and behind-the-scenes plant tour
- Evening aperitif and dinner followed by a vibrant party at Art Basel
THE OUTCOME
We orchestrated a carefully curated program that highlighted Laufen’s production process and commitment to design excellence. Guests enjoyed a distinctive lunch setting amidst the factory environment, complete with locally sourced cuisine, before transitioning to an evening of networking and celebration at the Vitra Summer Party—offering a dynamic conclusion to a day dedicated to architectural exploration.
Event Concept & Creative Direction
Budgeting & Production
Locations & Partners
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