Press Preview Dinner House of Switzerland Milano 2024

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Press Preview Dinner House of Switzerland Milano 2024
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Event Concept & Creative Direction

Budgeting & Production

Press Relation, Influencer Marketing, Invitation Management

Sponsoring & Partnerships

Location & Event Partners

THE IMPACT

  • 50 guests in attendance
  • 20 KOLs (Key Opinion Leaders) contributing significant social media exposure
  • 1M total reach, 1.4M impressions, and EMV of 70K
  • 10 media features (NZZ, Designboom, Livingcorriere, and others)

THE OUTCOME

We curated an immersive tour across three floors, allowing guests to interact with the house’s scenography and learn directly from exhibitors about their showcased projects. The evening culminated in a modern Swiss raclette dinner under the pergola, with a single mirrored table that fostered conversation and connection—successfully setting the stage for the House of Switzerland 2024’s official launch.

Event Concept & Creative Direction

Budgeting & Production

Press Relation, Influencer Marketing, Invitation Management

Sponsoring & Partnerships

Location & Event Partners

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