House of Switzerland 2024 in Milano aimed to generate excitement and anticipation before its official opening by hosting a preview evening for key stakeholders—partners, jury members, and influential media outlets. This event offered an exclusive first look at the house’s design, emerging talent, and distinctive Swiss culinary flair.
Location: Casa Degli Artisti, Milano
Client: Pro Helvetia
Date: April 2024
Duration: 8 days
Event Concept & Creative Direction
Budgeting & Production
Press Relation, Influencer Marketing, Invitation Management
Sponsoring & Partnerships
Location & Event Partners
THE IMPACT
- 50 guests in attendance
- 20 KOLs (Key Opinion Leaders) contributing significant social media exposure
- 1M total reach, 1.4M impressions, and EMV of 70K
- 10 media features (NZZ, Designboom, Livingcorriere, and others)
THE OUTCOME
We curated an immersive tour across three floors, allowing guests to interact with the house’s scenography and learn directly from exhibitors about their showcased projects. The evening culminated in a modern Swiss raclette dinner under the pergola, with a single mirrored table that fostered conversation and connection—successfully setting the stage for the House of Switzerland 2024’s official launch.
Event Concept & Creative Direction
Budgeting & Production
Press Relation, Influencer Marketing, Invitation Management
Sponsoring & Partnerships
Location & Event Partners
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